Effective Date: October 11th, 2020
Last Updated: January 6th, 2025

At Ever & Ever Gift Co. ("we," "our," "us"), your privacy is a priority. This Privacy Policy explains how we collect, use, and protect your personal information when you visit our website [everandevergiftco.com] and interact with our services.

1. Information We Collect
When you visit our site or make a purchase, we may collect:

a. Personal Information
- Your name, shipping address, billing address, email address, and phone number
- Payment details (processed securely through Shopify or third-party providers)
- Purchase history

b. Automatically Collected Information
- IP address, browser type, time zone, cookies, and site usage data
- Device information and interactions with our site (via Shopify and analytics tools)

c. Marketing Preferences
- Email sign-ups, SMS subscriptions, or ad interactions

2. How We Use Your Information
We use your information to:
- Process and fulfill orders
- Communicate order updates, shipping, and customer service
- Send marketing emails or texts (only with your consent)
- Improve our website and user experience
- Prevent fraud or misuse

3. Sharing Your Information
We never sell your personal data.
We only share your information with:
- Shopify (our e-commerce platform)
- Payment processors (e.g., Stripe, PayPal)
- Shipping providers (e.g., USPS, UPS)
- Marketing tools (e.g., Klaviyo, Facebook Ads) — only to send communication you opted into

4. Your Rights
Depending on your location (e.g., California, EU/UK), you may have the right to:
- Access the personal data we hold about you
- Correct or update your data
- Request deletion of your data
- Opt out of marketing communications at any time

To exercise any of these rights, please email us at help@everandevergifts.com

5. Cookies
We use cookies to:
- Remember cart contents
- Track site analytics (via Google Analytics or Facebook Pixel)
- Improve website speed and personalization

You can manage cookies through your browser settings.

6. Data Retention
We retain order and account information for as long as required for our records, unless you request deletion (subject to legal and tax obligations).

7. Children's Privacy
Our site is not intended for children under 13. We do not knowingly collect data from children.

8. Changes to This Policy
We may update this policy from time to time. The latest version will always be posted here with a revised “Last Updated” date.

9. Contact Us
If you have questions about this policy or your data, contact us at:
📧 help@everandevergifts.com
📍 Charlotte, North Carolina